Social Impact & Community Engagement
Do You Remember When?
Do You Remember When?
A nostalgia-led fostering recruitment campaign designed to reconnect adults with childhood memories and inspire more people to consider becoming foster carers.
A nostalgia-led fostering recruitment campaign designed to reconnect adults with childhood memories and inspire more people to consider becoming foster carers.
Year
2026
Year
2026
Year
2026
Client
Fostering South West
Client
Fostering South West
Client
Fostering South West
Industry
Public Sector
Industry
Public Sector
Industry
Public Sector
Project Duration
3 Months
Project Duration
3 Months
Project Duration
3 Months
Intro
‘Do you remember when?’ is a video campaign created in collaboration with Fostering South West that uses shared memories of childhood to reinforce the importance of a stable, caring presence in a child’s life. The Hundred Hands was once again trusted by Fostering South West to develop the narrative and manage the production of the campaign.
Objective
All Fostering South West campaigns ultimately share the same goal: to inspire more people to start their foster care journey.
For this campaign, we knew an emotionally driven approach would be more effective than focusing on process or statistics. The concept centred around shared childhood memories, from muddy puddles and bedtime stories to hot chocolates and your first holidays; the campaign used nostalgia as a powerful storytelling technique to inspire potential carers.
The objective was to create a campaign that felt deeply human, encouraging audiences to reflect on the memories they value most and the role foster carers can play in creating those same moments for children who need them.
Challenge
‘Do you remember when?’ remains one of our most ambitious campaigns to date.
We filmed 44 individual scenes across two intensive shoot days, combining photography and video production with a large number of contributors, multiple public locations and a wide range of deliverables.
We worked with ten foster carer households as well as young performers from the Pauline Quirke Academy, a local performing arts school. Working with young people and filming in public spaces meant comprehensive pre-production was required. This included meeting safeguarding requirements, securing permission to film in public spaces and developing a meticulous shot list to ensure our shoot days ran smoothly. Most importantly, as we were working with real foster families who had never been on camera before, making sure everyone felt comfortable and at ease before filming began was a priority.
The biggest creative challenge was ensuring every scene felt real. Nostalgia only works if it feels emotionally truthful, so every moment needed to feel natural rather than staged. For this reason, we asked the actors to improvise the scenes, rather than scripting them, with only minimal direction from us.
Result
The campaign became Fostering South West’s most successful recruitment campaign to date, generating the highest recorded enquiry response figures the organisation had seen.
The final delivery included: 2 hero campaign films in both 4x5 and 9x16 formats, approximately 25 short-form campaign reels, a large campaign photography library and 12 bespoke campaign artworks supported by a custom branded visual border system developed by our in-house graphic design team.
Beyond its immediate success, the campaign was adopted more widely across Fostering South West’s wider local authority partnership network, extending its reach and impact significantly.
We are proud to have worked on such an important campaign and hope to continue working with charities like Fostering South West to promote the incredible work they do.
Latest Projects
Social Impact & Community Engagement
Do You Remember When?
Do You Remember When?
A nostalgia-led fostering recruitment campaign designed to reconnect adults with childhood memories and inspire more people to consider becoming foster carers.
A nostalgia-led fostering recruitment campaign designed to reconnect adults with childhood memories and inspire more people to consider becoming foster carers.
Year
2026
Year
2026
Year
2026
Client
Fostering South West
Client
Fostering South West
Client
Fostering South West
Industry
Public Sector
Industry
Public Sector
Industry
Public Sector
Project Duration
3 Months
Project Duration
3 Months
Project Duration
3 Months
Intro
‘Do you remember when?’ is a video campaign created in collaboration with Fostering South West that uses shared memories of childhood to reinforce the importance of a stable, caring presence in a child’s life. The Hundred Hands was once again trusted by Fostering South West to develop the narrative and manage the production of the campaign.
Objective
All Fostering South West campaigns ultimately share the same goal: to inspire more people to start their foster care journey.
For this campaign, we knew an emotionally driven approach would be more effective than focusing on process or statistics. The concept centred around shared childhood memories, from muddy puddles and bedtime stories to hot chocolates and your first holidays; the campaign used nostalgia as a powerful storytelling technique to inspire potential carers.
The objective was to create a campaign that felt deeply human, encouraging audiences to reflect on the memories they value most and the role foster carers can play in creating those same moments for children who need them.
Challenge
‘Do you remember when?’ remains one of our most ambitious campaigns to date.
We filmed 44 individual scenes across two intensive shoot days, combining photography and video production with a large number of contributors, multiple public locations and a wide range of deliverables.
We worked with ten foster carer households as well as young performers from the Pauline Quirke Academy, a local performing arts school. Working with young people and filming in public spaces meant comprehensive pre-production was required. This included meeting safeguarding requirements, securing permission to film in public spaces and developing a meticulous shot list to ensure our shoot days ran smoothly. Most importantly, as we were working with real foster families who had never been on camera before, making sure everyone felt comfortable and at ease before filming began was a priority.
The biggest creative challenge was ensuring every scene felt real. Nostalgia only works if it feels emotionally truthful, so every moment needed to feel natural rather than staged. For this reason, we asked the actors to improvise the scenes, rather than scripting them, with only minimal direction from us.
Result
The campaign became Fostering South West’s most successful recruitment campaign to date, generating the highest recorded enquiry response figures the organisation had seen.
The final delivery included: 2 hero campaign films in both 4x5 and 9x16 formats, approximately 25 short-form campaign reels, a large campaign photography library and 12 bespoke campaign artworks supported by a custom branded visual border system developed by our in-house graphic design team.
Beyond its immediate success, the campaign was adopted more widely across Fostering South West’s wider local authority partnership network, extending its reach and impact significantly.
We are proud to have worked on such an important campaign and hope to continue working with charities like Fostering South West to promote the incredible work they do.
Latest Projects
Social Impact & Community Engagement
Do You Remember When?
Do You Remember When?
A nostalgia-led fostering recruitment campaign designed to reconnect adults with childhood memories and inspire more people to consider becoming foster carers.
A nostalgia-led fostering recruitment campaign designed to reconnect adults with childhood memories and inspire more people to consider becoming foster carers.
Year
2026
Year
2026
Year
2026
Client
Fostering South West
Client
Fostering South West
Client
Fostering South West
Industry
Public Sector
Industry
Public Sector
Industry
Public Sector
Project Duration
3 Months
Project Duration
3 Months
Project Duration
3 Months
Intro
‘Do you remember when?’ is a video campaign created in collaboration with Fostering South West that uses shared memories of childhood to reinforce the importance of a stable, caring presence in a child’s life. The Hundred Hands was once again trusted by Fostering South West to develop the narrative and manage the production of the campaign.
Objective
All Fostering South West campaigns ultimately share the same goal: to inspire more people to start their foster care journey.
For this campaign, we knew an emotionally driven approach would be more effective than focusing on process or statistics. The concept centred around shared childhood memories, from muddy puddles and bedtime stories to hot chocolates and your first holidays; the campaign used nostalgia as a powerful storytelling technique to inspire potential carers.
The objective was to create a campaign that felt deeply human, encouraging audiences to reflect on the memories they value most and the role foster carers can play in creating those same moments for children who need them.
Challenge
‘Do you remember when?’ remains one of our most ambitious campaigns to date.
We filmed 44 individual scenes across two intensive shoot days, combining photography and video production with a large number of contributors, multiple public locations and a wide range of deliverables.
We worked with ten foster carer households as well as young performers from the Pauline Quirke Academy, a local performing arts school. Working with young people and filming in public spaces meant comprehensive pre-production was required. This included meeting safeguarding requirements, securing permission to film in public spaces and developing a meticulous shot list to ensure our shoot days ran smoothly. Most importantly, as we were working with real foster families who had never been on camera before, making sure everyone felt comfortable and at ease before filming began was a priority.
The biggest creative challenge was ensuring every scene felt real. Nostalgia only works if it feels emotionally truthful, so every moment needed to feel natural rather than staged. For this reason, we asked the actors to improvise the scenes, rather than scripting them, with only minimal direction from us.
Result
The campaign became Fostering South West’s most successful recruitment campaign to date, generating the highest recorded enquiry response figures the organisation had seen.
The final delivery included: 2 hero campaign films in both 4x5 and 9x16 formats, approximately 25 short-form campaign reels, a large campaign photography library and 12 bespoke campaign artworks supported by a custom branded visual border system developed by our in-house graphic design team.
Beyond its immediate success, the campaign was adopted more widely across Fostering South West’s wider local authority partnership network, extending its reach and impact significantly.
We are proud to have worked on such an important campaign and hope to continue working with charities like Fostering South West to promote the incredible work they do.