Social Impact & Community Engagement
Do You Remember When?
Do You Remember When?
A nostalgia-led fostering recruitment campaign designed to reconnect adults with childhood memories and inspire more people to consider becoming foster carers.
A nostalgia-led fostering recruitment campaign designed to reconnect adults with childhood memories and inspire more people to consider becoming foster carers.
Year
2025
Year
2025
Year
2025
Client
Fostering South West
Client
Fostering South West
Client
Fostering South West
Industry
Public Sector
Industry
Public Sector
Industry
Public Sector
Project Duration
3 Months
Project Duration
3 Months
Project Duration
3 Months
Intro
This nostalgia-based campaign uses shared memories of childhood to reconnect adults with the importance of stable, caring adults in a child’s life. By reminding us of moments we often take for granted, it invites people to reflect on the role foster carers play in giving children those same memories today.
Created for Fostering South West, Do You Remember When? became one of our most ambitious integrated campaigns to date. Built around emotionally resonant childhood moments, from muddy puddles and bedtime stories to hot chocolates and your first holidays, the campaign used nostalgia as a powerful storytelling tool to inspire potential carers.
Objective
All Fostering South West campaigns ultimately share the same goal: recruiting more foster carers.
For this campaign, we wanted to take a more emotionally driven approach. Rather than focusing on process or statistics, the concept centred around shared childhood memories, those small but defining moments a lot of us know.
The objective was to create a campaign that felt deeply human, encouraging audiences to reflect on the memories they value most and the role foster carers can play in creating those same moments for children who need them.
Challenge
This was one of the most ambitious campaign productions The Hundred Hands had delivered at the time.
The campaign involved 44 individual scenes across two intensive shoot days, combining both photography and video production with a large number of contributors, multiple public locations, and a wide range of deliverables.
We worked with 10 foster carer households, children, adopted families, and young performers from the Pauline Quirke Academy, coordinating contributors, safeguarding, release forms, logistics, and location permissions throughout.
Public filming across Bristol required permits through Bristol Film Office, alongside full risk assessments and production planning. The biggest creative challenge, however, was ensuring every scene felt real. Nostalgia only works if it feels emotionally truthful, so every moment needed to feel natural rather than staged.
Result
The campaign became Fostering South West’s most successful recruitment campaign to date, generating the highest recorded enquiry response figures the organisation had seen.
The final delivery included hero campaign films in both 4x5 and 9x16 formats, approximately 25 short-form campaign reels, a large campaign photography library, and 12 bespoke campaign artworks supported by a custom branded visual border system developed by our in-house graphic design team.
Beyond its immediate success, the campaign was adopted more widely across Fostering South West’s wider local authority partnership network, extending its reach and impact significantly.
Creatively, this is a campaign we’re genuinely really proud of, an original idea born from genuine happy memories turned into a storytelling media campaign.
Latest Projects
Social Impact & Community Engagement
Do You Remember When?
Do You Remember When?
A nostalgia-led fostering recruitment campaign designed to reconnect adults with childhood memories and inspire more people to consider becoming foster carers.
A nostalgia-led fostering recruitment campaign designed to reconnect adults with childhood memories and inspire more people to consider becoming foster carers.
Year
2025
Year
2025
Year
2025
Client
Fostering South West
Client
Fostering South West
Client
Fostering South West
Industry
Public Sector
Industry
Public Sector
Industry
Public Sector
Project Duration
3 Months
Project Duration
3 Months
Project Duration
3 Months
Intro
This nostalgia-based campaign uses shared memories of childhood to reconnect adults with the importance of stable, caring adults in a child’s life. By reminding us of moments we often take for granted, it invites people to reflect on the role foster carers play in giving children those same memories today.
Created for Fostering South West, Do You Remember When? became one of our most ambitious integrated campaigns to date. Built around emotionally resonant childhood moments, from muddy puddles and bedtime stories to hot chocolates and your first holidays, the campaign used nostalgia as a powerful storytelling tool to inspire potential carers.
Objective
All Fostering South West campaigns ultimately share the same goal: recruiting more foster carers.
For this campaign, we wanted to take a more emotionally driven approach. Rather than focusing on process or statistics, the concept centred around shared childhood memories, those small but defining moments a lot of us know.
The objective was to create a campaign that felt deeply human, encouraging audiences to reflect on the memories they value most and the role foster carers can play in creating those same moments for children who need them.
Challenge
This was one of the most ambitious campaign productions The Hundred Hands had delivered at the time.
The campaign involved 44 individual scenes across two intensive shoot days, combining both photography and video production with a large number of contributors, multiple public locations, and a wide range of deliverables.
We worked with 10 foster carer households, children, adopted families, and young performers from the Pauline Quirke Academy, coordinating contributors, safeguarding, release forms, logistics, and location permissions throughout.
Public filming across Bristol required permits through Bristol Film Office, alongside full risk assessments and production planning. The biggest creative challenge, however, was ensuring every scene felt real. Nostalgia only works if it feels emotionally truthful, so every moment needed to feel natural rather than staged.
Result
The campaign became Fostering South West’s most successful recruitment campaign to date, generating the highest recorded enquiry response figures the organisation had seen.
The final delivery included hero campaign films in both 4x5 and 9x16 formats, approximately 25 short-form campaign reels, a large campaign photography library, and 12 bespoke campaign artworks supported by a custom branded visual border system developed by our in-house graphic design team.
Beyond its immediate success, the campaign was adopted more widely across Fostering South West’s wider local authority partnership network, extending its reach and impact significantly.
Creatively, this is a campaign we’re genuinely really proud of, an original idea born from genuine happy memories turned into a storytelling media campaign.
Latest Projects
Social Impact & Community Engagement
Do You Remember When?
Do You Remember When?
A nostalgia-led fostering recruitment campaign designed to reconnect adults with childhood memories and inspire more people to consider becoming foster carers.
A nostalgia-led fostering recruitment campaign designed to reconnect adults with childhood memories and inspire more people to consider becoming foster carers.
Year
2025
Year
2025
Year
2025
Client
Fostering South West
Client
Fostering South West
Client
Fostering South West
Industry
Public Sector
Industry
Public Sector
Industry
Public Sector
Project Duration
3 Months
Project Duration
3 Months
Project Duration
3 Months
Intro
This nostalgia-based campaign uses shared memories of childhood to reconnect adults with the importance of stable, caring adults in a child’s life. By reminding us of moments we often take for granted, it invites people to reflect on the role foster carers play in giving children those same memories today.
Created for Fostering South West, Do You Remember When? became one of our most ambitious integrated campaigns to date. Built around emotionally resonant childhood moments, from muddy puddles and bedtime stories to hot chocolates and your first holidays, the campaign used nostalgia as a powerful storytelling tool to inspire potential carers.
Objective
All Fostering South West campaigns ultimately share the same goal: recruiting more foster carers.
For this campaign, we wanted to take a more emotionally driven approach. Rather than focusing on process or statistics, the concept centred around shared childhood memories, those small but defining moments a lot of us know.
The objective was to create a campaign that felt deeply human, encouraging audiences to reflect on the memories they value most and the role foster carers can play in creating those same moments for children who need them.
Challenge
This was one of the most ambitious campaign productions The Hundred Hands had delivered at the time.
The campaign involved 44 individual scenes across two intensive shoot days, combining both photography and video production with a large number of contributors, multiple public locations, and a wide range of deliverables.
We worked with 10 foster carer households, children, adopted families, and young performers from the Pauline Quirke Academy, coordinating contributors, safeguarding, release forms, logistics, and location permissions throughout.
Public filming across Bristol required permits through Bristol Film Office, alongside full risk assessments and production planning. The biggest creative challenge, however, was ensuring every scene felt real. Nostalgia only works if it feels emotionally truthful, so every moment needed to feel natural rather than staged.
Result
The campaign became Fostering South West’s most successful recruitment campaign to date, generating the highest recorded enquiry response figures the organisation had seen.
The final delivery included hero campaign films in both 4x5 and 9x16 formats, approximately 25 short-form campaign reels, a large campaign photography library, and 12 bespoke campaign artworks supported by a custom branded visual border system developed by our in-house graphic design team.
Beyond its immediate success, the campaign was adopted more widely across Fostering South West’s wider local authority partnership network, extending its reach and impact significantly.
Creatively, this is a campaign we’re genuinely really proud of, an original idea born from genuine happy memories turned into a storytelling media campaign.