Social Impact & Community Engagement
What I Need Most
What I Need Most
A heartfelt fostering recruitment campaign built around the simple truth of what children need most: to be heard, supported, and understood
A heartfelt fostering recruitment campaign built around the simple truth of what children need most: to be heard, supported, and understood
Year
2025
Year
2025
Year
2025
Client
Fostering South West
Client
Fostering South West
Client
Fostering South West
Industry
Public Sector
Industry
Public Sector
Industry
Public Sector
Project Duration
3 Months
Project Duration
3 Months
Project Duration
3 Months
Intro
‘What I need most’ was the first campaign we worked on in partnership with Fostering South West. The brief was clear: to create an authentic marketing film that would inspire potential foster carers.
Objective
The objective was to create a recruitment campaign in which children are heard, not spoken about.
We worked with children from the Pauline Quirke Academy, a local performing arts school, with the aim of creating an authentic call to action that centered the things children need most: connection, understanding, stability and support.
Challenge
Developing a marketing campaign for the purpose of recruiting foster carers meant striking a balance between asking for help and campaign filmmaking; finding the right tone was vital to success.
To ensure we created a piece that felt authentic, we asked the young performers to improvise scenes based on prompts we created for them. Our experience working with young people also meant we knew how to bring fun and excitement to the shoot-days, meaning we captured moments of genuine play, emotion and connection that didn’t feel scripted or staged.
Result
The campaign marked the first major collaboration between The Hundred Hands and Fostering South West, establishing an ongoing creative partnership.
The campaign coincided with Fostering South West’s highest recorded call-through figures for fostering enquiries. We also received direct feedback from carers that our campaign helped to convince them to start their foster care journey.
The response from the Pauline Quirke Academy was equally positive, with the students fully embracing the experience and enjoying the filming process.
Through honest direct-to-camera moments and playful documentary-style filmmaking, we developed a genuine recruitment campaign that gets to the heart of an important social issue.
Latest Projects
Social Impact & Community Engagement
What I Need Most
What I Need Most
A heartfelt fostering recruitment campaign built around the simple truth of what children need most: to be heard, supported, and understood
A heartfelt fostering recruitment campaign built around the simple truth of what children need most: to be heard, supported, and understood
Year
2025
Year
2025
Year
2025
Client
Fostering South West
Client
Fostering South West
Client
Fostering South West
Industry
Public Sector
Industry
Public Sector
Industry
Public Sector
Project Duration
3 Months
Project Duration
3 Months
Project Duration
3 Months
Intro
‘What I need most’ was the first campaign we worked on in partnership with Fostering South West. The brief was clear: to create an authentic marketing film that would inspire potential foster carers.
Objective
The objective was to create a recruitment campaign in which children are heard, not spoken about.
We worked with children from the Pauline Quirke Academy, a local performing arts school, with the aim of creating an authentic call to action that centered the things children need most: connection, understanding, stability and support.
Challenge
Developing a marketing campaign for the purpose of recruiting foster carers meant striking a balance between asking for help and campaign filmmaking; finding the right tone was vital to success.
To ensure we created a piece that felt authentic, we asked the young performers to improvise scenes based on prompts we created for them. Our experience working with young people also meant we knew how to bring fun and excitement to the shoot-days, meaning we captured moments of genuine play, emotion and connection that didn’t feel scripted or staged.
Result
The campaign marked the first major collaboration between The Hundred Hands and Fostering South West, establishing an ongoing creative partnership.
The campaign coincided with Fostering South West’s highest recorded call-through figures for fostering enquiries. We also received direct feedback from carers that our campaign helped to convince them to start their foster care journey.
The response from the Pauline Quirke Academy was equally positive, with the students fully embracing the experience and enjoying the filming process.
Through honest direct-to-camera moments and playful documentary-style filmmaking, we developed a genuine recruitment campaign that gets to the heart of an important social issue.
Latest Projects
Social Impact & Community Engagement
What I Need Most
What I Need Most
A heartfelt fostering recruitment campaign built around the simple truth of what children need most: to be heard, supported, and understood
A heartfelt fostering recruitment campaign built around the simple truth of what children need most: to be heard, supported, and understood
Year
2025
Year
2025
Year
2025
Client
Fostering South West
Client
Fostering South West
Client
Fostering South West
Industry
Public Sector
Industry
Public Sector
Industry
Public Sector
Project Duration
3 Months
Project Duration
3 Months
Project Duration
3 Months
Intro
‘What I need most’ was the first campaign we worked on in partnership with Fostering South West. The brief was clear: to create an authentic marketing film that would inspire potential foster carers.
Objective
The objective was to create a recruitment campaign in which children are heard, not spoken about.
We worked with children from the Pauline Quirke Academy, a local performing arts school, with the aim of creating an authentic call to action that centered the things children need most: connection, understanding, stability and support.
Challenge
Developing a marketing campaign for the purpose of recruiting foster carers meant striking a balance between asking for help and campaign filmmaking; finding the right tone was vital to success.
To ensure we created a piece that felt authentic, we asked the young performers to improvise scenes based on prompts we created for them. Our experience working with young people also meant we knew how to bring fun and excitement to the shoot-days, meaning we captured moments of genuine play, emotion and connection that didn’t feel scripted or staged.
Result
The campaign marked the first major collaboration between The Hundred Hands and Fostering South West, establishing an ongoing creative partnership.
The campaign coincided with Fostering South West’s highest recorded call-through figures for fostering enquiries. We also received direct feedback from carers that our campaign helped to convince them to start their foster care journey.
The response from the Pauline Quirke Academy was equally positive, with the students fully embracing the experience and enjoying the filming process.
Through honest direct-to-camera moments and playful documentary-style filmmaking, we developed a genuine recruitment campaign that gets to the heart of an important social issue.