Social Impact & Community Engagement
What I Need Most
What I Need Most
A heartfelt fostering recruitment campaign built around the simple truth of what children need most: to be heard, supported, and understood
A heartfelt fostering recruitment campaign built around the simple truth of what children need most: to be heard, supported, and understood
Year
2025
Year
2025
Year
2025
Client
Fostering South West
Client
Fostering South West
Client
Fostering South West
Industry
Public Sector
Industry
Public Sector
Industry
Public Sector
Project Duration
3 Months
Project Duration
3 Months
Project Duration
3 Months
Intro
For our first campaign with Fostering South West, the brief was clear: create something emotionally authentic that could help inspire more people to consider fostering.
Rather than speaking about children, we wanted to hear directly from them.
Working with students at the Pauline Quirke Academy in Exeter, we created a campaign centred around simple but powerful truths, what children need most. Through honest direct-to-camera moments and playful documentary-style filmmaking, the campaign aimed to connect emotionally with potential foster carers and remind audiences what fostering is really about.
Objective
To create a recruitment campaign that would emotionally engage potential foster carers by focusing on the fundamental emotional needs of children; connection, understanding, stability, and support.
The aim was to move beyond process-led messaging and instead create something human, memorable, and emotionally resonant.
Challenge
Working with children always brings unpredictability, but authenticity was essential to this campaign.
The challenge was creating an environment where the children felt comfortable enough to speak naturally on camera, while also capturing genuine moments of play, connection, and emotion without the production feeling staged or overly scripted.
Because the campaign’s emotional impact relied entirely on honesty, getting the tone right mattered.
Result
The campaign became the first major collaboration between The Hundred Hands and Fostering South West, helping establish an ongoing creative partnership.
At the time, the campaign coincided with Fostering South West’s highest recorded call-through figures for fostering enquiries, helping demonstrate the power of emotionally-led storytelling in recruitment campaigns.
The response from the Pauline Quirke Academy was equally positive, with the students fully embracing the experience and enjoying the process of contributing to a campaign with real social impact.
For us, it was also a particularly meaningful project, combining documentary storytelling, campaign filmmaking, and experience working with young performers in a way that felt both creatively rewarding and genuinely purposeful.
Latest Projects
Social Impact & Community Engagement
What I Need Most
What I Need Most
A heartfelt fostering recruitment campaign built around the simple truth of what children need most: to be heard, supported, and understood
A heartfelt fostering recruitment campaign built around the simple truth of what children need most: to be heard, supported, and understood
Year
2025
Year
2025
Year
2025
Client
Fostering South West
Client
Fostering South West
Client
Fostering South West
Industry
Public Sector
Industry
Public Sector
Industry
Public Sector
Project Duration
3 Months
Project Duration
3 Months
Project Duration
3 Months
Intro
For our first campaign with Fostering South West, the brief was clear: create something emotionally authentic that could help inspire more people to consider fostering.
Rather than speaking about children, we wanted to hear directly from them.
Working with students at the Pauline Quirke Academy in Exeter, we created a campaign centred around simple but powerful truths, what children need most. Through honest direct-to-camera moments and playful documentary-style filmmaking, the campaign aimed to connect emotionally with potential foster carers and remind audiences what fostering is really about.
Objective
To create a recruitment campaign that would emotionally engage potential foster carers by focusing on the fundamental emotional needs of children; connection, understanding, stability, and support.
The aim was to move beyond process-led messaging and instead create something human, memorable, and emotionally resonant.
Challenge
Working with children always brings unpredictability, but authenticity was essential to this campaign.
The challenge was creating an environment where the children felt comfortable enough to speak naturally on camera, while also capturing genuine moments of play, connection, and emotion without the production feeling staged or overly scripted.
Because the campaign’s emotional impact relied entirely on honesty, getting the tone right mattered.
Result
The campaign became the first major collaboration between The Hundred Hands and Fostering South West, helping establish an ongoing creative partnership.
At the time, the campaign coincided with Fostering South West’s highest recorded call-through figures for fostering enquiries, helping demonstrate the power of emotionally-led storytelling in recruitment campaigns.
The response from the Pauline Quirke Academy was equally positive, with the students fully embracing the experience and enjoying the process of contributing to a campaign with real social impact.
For us, it was also a particularly meaningful project, combining documentary storytelling, campaign filmmaking, and experience working with young performers in a way that felt both creatively rewarding and genuinely purposeful.
Latest Projects
Social Impact & Community Engagement
What I Need Most
What I Need Most
A heartfelt fostering recruitment campaign built around the simple truth of what children need most: to be heard, supported, and understood
A heartfelt fostering recruitment campaign built around the simple truth of what children need most: to be heard, supported, and understood
Year
2025
Year
2025
Year
2025
Client
Fostering South West
Client
Fostering South West
Client
Fostering South West
Industry
Public Sector
Industry
Public Sector
Industry
Public Sector
Project Duration
3 Months
Project Duration
3 Months
Project Duration
3 Months
Intro
For our first campaign with Fostering South West, the brief was clear: create something emotionally authentic that could help inspire more people to consider fostering.
Rather than speaking about children, we wanted to hear directly from them.
Working with students at the Pauline Quirke Academy in Exeter, we created a campaign centred around simple but powerful truths, what children need most. Through honest direct-to-camera moments and playful documentary-style filmmaking, the campaign aimed to connect emotionally with potential foster carers and remind audiences what fostering is really about.
Objective
To create a recruitment campaign that would emotionally engage potential foster carers by focusing on the fundamental emotional needs of children; connection, understanding, stability, and support.
The aim was to move beyond process-led messaging and instead create something human, memorable, and emotionally resonant.
Challenge
Working with children always brings unpredictability, but authenticity was essential to this campaign.
The challenge was creating an environment where the children felt comfortable enough to speak naturally on camera, while also capturing genuine moments of play, connection, and emotion without the production feeling staged or overly scripted.
Because the campaign’s emotional impact relied entirely on honesty, getting the tone right mattered.
Result
The campaign became the first major collaboration between The Hundred Hands and Fostering South West, helping establish an ongoing creative partnership.
At the time, the campaign coincided with Fostering South West’s highest recorded call-through figures for fostering enquiries, helping demonstrate the power of emotionally-led storytelling in recruitment campaigns.
The response from the Pauline Quirke Academy was equally positive, with the students fully embracing the experience and enjoying the process of contributing to a campaign with real social impact.
For us, it was also a particularly meaningful project, combining documentary storytelling, campaign filmmaking, and experience working with young performers in a way that felt both creatively rewarding and genuinely purposeful.